"If I were asked for my brief summary of the results of the 1996 study, it would be this:  People live in Northfield Township because they value its small-town qualities and natural environment.

At the same time, there is a general sense that some improvements in roads, youth recreational opportunities, and perhaps public safety protection would be desirable.

There is neither a solid majority in favor of large-scale development nor a solid majority opposed to development of any kind.  Rather, most residents would probably support careful, measured development that preserves the Township's peaceful, small-town charm." - Gregory Markus, PhD, University of Michigan

During the months of May and June, 1996, Dr. Gregory Markus conducted a survey of Northfield Township residents to inform and guide proposed revisions to the Township's Master Land Use Plan.

The following is Dr. Markus' report on the results of that survey.  Dr. Markus explains how the survey was constructed with the full input of Township Trustees, Planning Commissioners, the Chamber of Commerce, the Kiwanis Club, the School Board, the Whitmore Lake Youth League, the High School and Elementary School and even the Police Chief.

The Final Survey Instrument and Questions were approved by the Township Board.

"The Urban Institute of Washington, DC, has concluded that surveys of citizens are 'possibly the most, if not the only, efficient way to obtain information on ... citizens' opinions on various community issues. Such information can be very useful for local governments in setting priorities for resource allocation and the determination of actions to improve existing programs.' The feedback provided by such surveys is more reliable, balanced, and comprehensive than that obtained through informal discussions, personal contacts, public hearings, or—often—even official ballot referenda."

You can read the 1996 report below.  You can also download the report here (256KB).  If neither of those options work, scroll down.  We've posted scans of each page below.

 1996 Survey Report, Cover Page: